Our corporate culture
Our corporate culture is strongly influenced by our mission, our core values and the people who work in our company. We live our mission and our core values every day and let them guide our decisions. We strongly believe that our corporate culture is an important factor for our success.
Our corporate culture is strongly influenced by our mission, our core values and the people who work in our company. We live our mission and our core values every day and let them guide our decisions. We strongly believe that our corporate culture is an important factor for our success.
Our Mission
“Smiling consumers, loyal to our brands, in every continent”
All of our actions, activities and behaviours are totally driven by our smiling consumers ... We are fully aware that our smiling consumers fund our company with their preference for our brands. They enable us to invest in new products, technologies, factories, processes as well as in our most valuable asset – our committed people.
Our Core Values
Bringing enjoyment to our consumer through innovation and steady improvement of quality
We aim to make our consumers smile by offering them smoking pleasure through our high quality cigarillos and cigars. We invite our consumers to immerse themselves in our brand and to experience and enjoy the world of DANNEMANN. We continuously improve the quality of our products and processes throughout our value chain and we pursue innovation in every field of our business.
KISS – Keep it simple and solid
Keeping things simple and solid is one of the highest challenges for which we strive. To achieve this often underestimated goal, we strip down complex matters to reveal the basic problem, aim to express our thoughts clearly, plan exactly and implement thoroughly. We are pragmatic and down-to-earth. We work in teams with flat hierarchies and everyone is ready to roll up his sleeves to solve issues in an effective and efficient way.
Honest, open and have fun
Honesty is the foundation of cooperation in our company. We grant our staff members and teams a high degree of freedom and self-determination. Therefore, trust, on which honesty is based, is the prerequisite for our leadership philosophy. Ideas and improvement proposals from each and everyone are appreciated. We aim to be open, direct and self-critical. Problems, mistakes and dissensions are discussed and solved, and not swept under the carpet. This may be unpleasant for the short term; however, we thereby avoid friction in the long term. Mistakes allow us to develop and improve. To confront mistakes, especially our own, takes courage. However, we thereby achieve respect, appreciation and acceptance. We can only achieve outstanding performance if we enjoy what we do. We have samba in our blood and love the Brazilian vitality and exuberance. We work hard, but we also find time to laugh, enjoy animated conversations outside of formal settings and to celebrate our success.
Focus – We do it right or not at all
Focusing on our priorities gives us the strength and discipline we need to be successful in today’s complex business environment. We do it right or not at all – this approach enables us to come to well-founded decisions and solutions without compromise.
Margins – To have the freedom to act
Without profitability, it is impossible to invest in research & development, product innovations, quality improvements and talented people. Cash, like oxygen, enables our short term survival; however, margins, like nourishment, ensure that we grow and flourish in the long term.
Responsible towards the origins of tobacco
We understand the importance of our relationship with the countries where our valuable raw material – our tobacco - is grown. We strongly feel that it is our duty to give something back to the communities and people who live in the areas where we plant and produce. We have deep roots in these places and foster our relationships via ecological as well as social projects that we initiate and support – projects which we believe are very important, particularly in this day and age. We very much welcome the involvement and support of our people in these projects as an expression of team spirit and solidarity, that brings hope and joy to the “the origins of tobacco”.