Our mission
Smiling consumers, loyal to our brands in every continent.
Our core values
Bringing enjoyment to our consumer through innovation and steady improvement of quality.
KISS - keep it simple and solid
Honest, open and have fun
Focus – we do it right or not at all
Margins to have the freedom to act
Responsibility towards the origins of tobacco
Our facts
Cigar Producer since 1864. Headquarter is based in Switzerland.
Position of our main markets
No. 1 in Austria, Germany, Switzerland
No. 2 in Italy, Spain
No. 3 worldwide (depending on the criteria)
Production facilities
Brazil, Germany, Honduras, Indonesia, Nicaragua, Spain and Switzerland
Employees
Europe: approx. 1000
Total: approx. 2200
Our assets
Our people
Focus
Few strong brands
Innovation and permanent renewal throughout the entire value-chain
Drive for quality in everything we do
Our geographical strategy
We differentiate our markets in: